The fight for eyeballs is fierce.
Publishers and brand managers create content that call for readers’ attention, and the more that gets published, the harder it is to break through the noise and be heard.
PR and marketing pros are under increasing pressure to create visual content and stories that resonate with consumers, enticing them to share it with their online communities.
Here are five pieces of content every brand manager can create:
1. Compelling stories.
Rather than sending out a press release for an announcement that isn’t really news, highlight a customer testimonial or an employee experience.
Now more than ever, brand managers can publish stories on company blogs, social media or online newsrooms. These stories can grab a reader’s attention more than a company press release, especially if they contain compelling characters or situations…
