You’re writing your web copy.
Polishing your words. Replacing a comma by a period.
You’re unsure, pulling out your hair.
What’s wrong?
Does your copy lack a little je-ne-sais-quoi? Perhaps a dash of seductiveness?
You browse around the web for inspiration, stumbling upon Apple’s website. Your product is not as seductive as the new iPhone 6. You don’t have an army of raving fans.
5 Persuasive Writing Tips: How to Write Mesmerizing Sales Copy Like Apple
