Scaling up the paid search channel is not an easy task for B2B brands. That’s why we regularly publish tips and strategies for B2B paid search.
Well, we’re back with more hints for marketers searching for useable paid search best practices.
Dear Google, Why Striped Socks?
To explain relevancy scores Google uses the same example keyword in many of its help center articles: striped socks. Google says, using “striped socks” instead of “socks” in your ad copy will increase its relevancy score.
That doesn’t really help B2B marketers who sell expensive products and use paid search to target prospects who are further along in the funnel.
B2B paid search requires a particular set of skills. So let’s dive into some tactics and best practices…
5 Paid Search Best Practices That Get B2B Marketers Ahead Of The Curve
