According to a study by Hearts and Wallets, there is a significant gap in trust between consumers and financial institutions.
In fact, only one in five investors reported that they actually trust their financial advisor.
While it’s easy for personality and passion to get lost in financial jargon and disclaimers, it’s clear that advisors need to refocus their approach if they want to attract and keep clients.
In an effort to communicate their trustworthiness, a few brave advisors are carving out a new path that embraces uniqueness and authenticity while remaining compliant. With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients…
