The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario is producing an ad so tame it immediately disappears off the public’s radar.
These days, most content will offend someone, which begs the question: If an ad airs on television and no one posts outraged responses on social media, did it even happen?…
