Before I get started I just want to mention that conversion rate optimization (CRO) is an ongoing process that quite literally never ends. It is something which must be constantly monitored and tweaked because I can assure you, what works well for you today might not work so well for you six months down the line.
CRO is also an extremely time consuming process if it is done professionally, particularly if you take into consideration all the other responsibilities you are likely to have. To this end, I would recommend hiring professional CRO consultants if your cash flow allows for it.
However, because of the high costs involved, some experts in the field believe that it only becomes feasible to hire professional CRO consultants if your annual revenue is above $200,000 or if your site is currently getting 10,000 or more visitors per month. Frankly, I don’t really agree with this sort of claim because we need to keep this in perspective.
If you are only getting 2,000 visitors per month, and your site only generates $100,000 per year, then you would simply allocate less money for professional CRO consultants. You could also keep cost down by doing some of your own conversion rate optimization.
Also, rather than hiring CRO consultants, you could instead hire experienced SEO consultants to optimize all your other SEO areas. This is typically a far more affordable option, and it will almost certainly improve your conversion rate…
