Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company in their inbox, there are two things that can happen. One, the customer will be attracted and enticed by what you have to say, or two, your email efforts will go on a one-way trip straight to the trash bin, or even worse, flagged as spam.
So how do you keep your email reputation clean and effective?
Believe it or not, there is one sneaky little trick that every successful business email creator knows: It is all about the marketing email subject line. This is the one-liner that shows up when a message arrives in an inbox and is potentially the only chance you have to make the best impression. There are five easy-peasy ways to make sure that the subject lines of your business emails are effective enough to encourage your customers to take that next step and click to open because they want to know what more you have to say…
5 of the Best Practices for Email Marketing Subject Lines to Boost Response
