Every search marketer knows that a good SEO strategy rests on the strength of its content. In the past that has meant a compelling article, likeable image, or viral video, but in the future there may be other types of content to consider. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate these new formats into their existing search campaign.
Livestreaming
Those of us who attended SXSW this year couldn’t avoid the buzz around Meerkat, the livestreaming app that lets your friends see what you see in real time via Twitter.
Of course, the Meerkat team’s high of winning SXSW was quickly dashed by Twitter’s move to limit their app’s access to Twitter’s social graph in favor of a competitor, Periscope, which Twitter recently acquired. And since we live in the world of technology copycats, it’s only a matter of time before Facebook updates its app to introduce livestreaming to its billion-strong member base…
