There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated,
An email marketer has two options; stop following them or ending up as a wishing they had. If you choose get with the times, then here are the mistakes that you need to avoid:
Obtaining contact details
Obsession leads to desperation, and desperation clouds one’s judgment. Marketers were obsessed with sales success and spared no thought about whether or not prospects want to be contacted for a product or service offer…