The problem here is now you’re strapped for cash, and competing with brands who have endless money for a marketing budget. So, how do you gain the customer’s attention? How do you put your product or business in front of as many eyes possible? How do you gain the attention of your desired audience? How can you incorporate bootstrap marketing into your business? Try these five ways, and let us know how they work for you.
1. Engage with your followers
Social media is an unbelievable bootstrap marketing tool. It is a free and easy way for brands to interact with potential, current, and future customers. You can easily automate the entire process with a social management tool, or you can do it on your own (although, not smart time-management). Make your followers feel important. Let them know they are valuable members of your brand. Remember, a single voice can disrupt 6; a single tweet can disrupt 600…
