Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing campaigns that they can quickly identify if a business is seriously interested in their needs or just their money. In order for your customers to not have the wrong impression of your business, you need to focus time on building relationships with them. This can be accomplished if businesses step out of their comfort zone and try a few different customer-centric marketing strategies:
Cause Marketing
This is when a for-profit business partners with a non-profit organization for a special cause that they both support while creating marketing strategies that will benefit both of their objectives. According to the Hub Institute, 278 million Americans desire to know what a business is doing to help a cause. About 85% of them will have a more positive perception of a business if it supports a cause and 80% of them are likely to switch from a previous brand to a different, but similar, brand if it supports a cause…
5 Marketing Strategies That Will Make Your Customers Love You
