Just about anyone can become a self-published author. Of course, that doesn’t mean everyone will become a well-read author. A book needs to be paired with the right audience.
Good marketing matters more than ever. These days, connecting the proper readers with your fiction is part of being a writer, as much as the craft of storytelling itself.
The good news is there’s plenty of advice out there. The bad news? There’s plenty of bad advice masquerading as good advice.
Sure, you’ll be able to figure out the difference, eventually. Most of those pitfalls aren’t fatal. But why waste months or even years of your life if you don’t have to?
