Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold):
But what’s even more important, they seem to find them quite useful.
According to this data from MDG Advertising,
- 71% of users value information provided in local search results
- 36% think these results are convenient
- 14% use them to find a local business each month
- A staggering 61% of local searches result in a purchase
