Developing a rock solid social media plan is now an essential part of any marketing campaign.
Your audience lives online. The best way to reach them is to go to the platforms they’re already active on and offer them content that they find valuable. If you can do that, you’ll be on your way to developing a winning strategy.
However, there are often discrepancies between communicating with customers on social media and generating real audience engagement. In order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares – you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile…
5 Keys To Increase Audience engagement in Your Social Marketing Campaigns
