.jpg)
Instagram is the latest and greatest tool for digital marketers. Not only does it have an active base of over 400 million monthly users (that’s equivalent to 17% of the US adult population), but it offers plenty of opportunities for brands to improve brand awareness and engagement. Businesses are flocking to the platform to engage more followers and to increase organic reach. In this post, we’ll let you in on some key tips for improving your Instagram marketing and standing out in a crowded newsfeed.
1. USE PRO FILTER TOOLS
Instagram is an inherently visual platform. Simply put, great content is going to stand out. This means focusing on lighting, product placement, and of course—filters. There are several tools that professionals use to create the perfect Instagram look. We recommend Priime, which has filters designed by real photographers to give your photo that professional finish. Remember to use filters to make your photo as close to the real thing as possible, they are meant to help fix focus, saturation, exposure, contrast, and sharpness– not to change the basis of the photo itself. Instagram started around the idea of authenticity and no one likes an overly artificial photo…
