Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment.
We’re in the mode of creating large amounts of content. But we may be better off if we generated less and thought more about how to better extend it through the channels we use. One of those primary channels should be mobile. Here’s where to start your plan to make content work for the mobile environment:
