In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team.
But did they read your article? The one that will lead them to your sales team?
Creating engaging and relevant content has become an essential part of modern B2B marketing, but the strategy behind how that content is distributed is just as important. What good is an article that’s perfectly suited for Millennials if it’s only read by Baby Boomers?
Effective content has just as much to do with placement as it does with production…
