With 200 million monthly active users, 60 million photos posted each day, and 1.6 billion likes per day, the question is not whether or not your company should be on Instagram but rather how you can leverage that engagement to increase your own brand awareness through Instagram marketing. More than 86% of the Interbrand 2013 Top 100 Brands have established a presence on Instagram. What about your company?
Simply Measured just released another definitive Instagram study which details the above stats and much more. As Simply Measured have one of the most robust social media analytical platforms to date – and are naturally good at crunching numbers as a result – they have taken data from Q3 encompassing 6,000+ posts from 80 brands that generated more than 100 million likes and 1 million comments (no, those numbers are not typos!).
You’ll have to download the entire study from Simply Measured for the full details, but here are my 5 takeaways for your company to better leverage the visual platform for your Instagram marketing.
