Source: GE
The words “inspiring” and “B2B” may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isn’t entirely undeserved. Our products and services usually aren’t very sexy, and trying to make them sexy with marketing can be challenging, to say the least.
That said, creative marketers have succeeded in creating inspiring marketing content for their brands. Here are 5 of my favorite B2B marketing campaigns from the last year, and a few key takeaways you can steal (ahem, I mean borrow) from them to make your own content even more powerful…
