Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact:
- 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa).
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).
- Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group).
But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five characteristics that make it stand out and connect with your audience.
