Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest.
That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider Pinterest a contender for your social media efforts, rethink right now.
Adobe’s research shows that 15% of all social media referrals come from Pinterest – a figure that is more than the twice the share of Twitter and second only to social media behemoth, Facebook.
According to the above-referenced data from ComScore, Pinterest users spend double the amount that the average shopper spends online. In comparison to Facebook users, Pinners are more generous with their online spending by leaps and bounds.
