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In 2013, a study by WordStream found that the small and mid-sized businesses it studied were wasting 25 percent of their pay-per-click (PPC) budgets. An early-stage company that spends $2,000 a month on AdWords, for instance, will end up spending $6,000 in underperforming creative each year.
Related: 5 Marketing Strategies That Don’t Involve Social Media
For mid-sized companies that spend $20,000 a month on AdWords, the wasted-opportunity bill translates to a $60,000 tab…
