It’s no secret that Facebook changes its platform regularly. What makes this challenging for many page administrators is that the social media site doesn’t issue big announcements every time it changes something. This means it’s up to users to discover new functions and workarounds for the platform and then to spread the word. Luckily, there are plenty of people who happily share their favorite hacks.
Here are five tips that can help you manage your company’s Facebook page better. Bet at least one of them will be news to you.
1. Log out of your Facebook accounts remotely
If you’re managing a Facebook page on behalf of a brand, it could be risky business to remain logged in to Facebook while you’re away from your computer. Your brand’s account will be vulnerable, as anyone can post to it. Maybe you’re working on a public computer at, say, a hotel. Or maybe you logged in from a friend’s computer and left the session active. Not that your friends would do anything malicious, but we’ve all read stories about social media mishaps that happened when someone wasn’t paying attention to his or her accounts.
