Sometimes I find myself in social situations where a friend or acquaintance learns about my success with social media marketing and content marketing.
I always get the same questions:
- How do you sell your product with social media?
- How can I deliver my message on a small marketing budget?
- What tricks can you teach me about content marketing?
People want a silver bullet, a magic solution. They focus on tactics and strategies.
Tactics and strategies are extremely important but decades of marketing experience have taught me one fundamental truth. Tactics and strategies are useless if you don’t back them up with good habits…
