Conversion optimizers know about tools — the cool, powerful, and awesome tools that turn visitors into buyers, and traffic into revenue.
What good are tools if you don’t know when to use them? If you’re familiar — even just a little bit — with the wild world of CRO, then you know that there are a ton of conversion optimization tools out there. The problem comes when you don’t quite know when to use them.
My list below doesn’t just recommend tools haphazardly. As I often do with my lists, I’ve organized the tools according to purpose. If you find an area that you need some help in, just check out this shortlist, and see what you come up with.
1. Make better headlines: Portent’s Content Idea Generator
Headlines are one of the most important parts of a landing page, product page, or homepage.
I would go so far as to say that your landing page doesn’t matter unless you have an absolutely killer headline.
Great headlines get more inbound links, earn more clickthroughs, gain more shares, garner more sales, and improve your revenue. Simply put, everything depends on a great headline.
