Early last week the Internet was taken by storm, or rather, by a cute teenage Target employee from Texas. You know him as “Alex from Target” and we’re sure you’ve probably already heard of him by now, if you’re not following him on Twitter. What started out as a typical Twitter conversation between two teenage best friends, ended up bigger than they’d ever imagined.Brooklyn Reiff snapped a picture of Alex, a good-looking cashier that rang her up at her local Target. She tweeted her friend Alanna, whose own Twitter account has 13.3k followers, and after some favorites and retweets the #AlexFromTarget hashtag was born and he went viral. As of today, Alex from Target has already been mentioned by CNN, the Washington Post, and many other news sites, in addition to appearing on the Ellen show on Tuesday.
As inbound marketers we’re naturally curious about these things and more specifically how one piece of content becomes viral-worthy, while others simply exist. After researching #AlexfromTarget and looking at nearly every spoof meme possible, we’ve found 5 fantastic marketing lessons YOU can take away from Brooklyn, Alanna, and Alex from Target:
5 Fantastic Marketing Lessons You Can Learn From #AlexFromTarget
