With close to 2 billion people on Facebook, every company knows it must have a presence on this important platform and, what’s more that its presence has to be effective in promoting relationships and trust with viewers. To do that right, there are some dos and don’ts:
- Companies must stop focusing on what they want to promote and instead focus on relevance to their target audiences.
- Companies cannot offend or upset audiences – offended and angry people share their feelings with their communities. And, at least with millennials, who comprise over $2 billion in annual e-commerce sales and who rely on advice from online friends regarding purchases, establishing great positive connections is critical.
A Facebook presence that enhances relationships with a brand results in more business. And it’s still one of the most important venues for marketing. Make a mistake, however, and you will be a long time repairing your brand. And now that Facebook is about to launch a “Dislike” button, it is even more important that companies post wisely…
