Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.
There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format shot to popularity several years ago.
Infographics have become popular for good reason. When done well, they pack a powerful visual and informational punch. But sometimes infographics are a lazy way of visualizing data or telling a story. Different visualizations may work better than infographics for the story you’re trying to tell or the audience you’re trying to reach.
Here’s a look at five visual formats other than infographics to include in your content marketing toolbox…
