It’s funny that whenever a popular blogger gets asked something like, “If you were just getting started today, what would you do differently?” they almost always answer the exact same way … “I would start building an email list right from day one.”
And “an email list” isn’t just a cliche term used and preached upon by online marketers. When we think about it for a minute, it turns out that a list is the only online business asset that’s entirely ours.
For instance, even if you rank #1 for your target keywords, those rankings can go away literally over night. And with Google releasing new algorithm updates left and right, this is actually very likely to happen.
So if all this goes away, what are you left with? Yep, you guessed it – your list of email addresses. It’s the only thing that gives you direct access to your audience even if every other channel fails.
No surprise that WordPress bloggers have started realizing this too, building their email lists and reaping the benefits along the way.
