5 Email Marketing Tips for Your Xmas Campaign
It’s always best to have some kind of plan in place, so if you’re one of those businesses that hasn’t thought about it yet, then it’s high time you did. With that in mind, here’s a few tips from us here at Xen to help you to get a head start.
#1: Email Frequency
The good thing about this time of year is that consumers expect to see more marketing email and so don’t immediately tend to hit the unsubscribe link. However, that’s not to say that everyone will be receptive to more mail so target the ones that you know are more likely to open and click through.
To do this, it’s just a case of studying the analytics that your email marketing software provider bundles in with the app. For example, with Mail Chimp and HubSpot, you can view who has opened all of the campaigns that you’ve sent and who has clicked through. Use this information to create segments in your list so that you can send more targeted and frequent mail to those users who click through.
