“The tacos and the whiskey are in the back. We’ll do shots later.” This comes to no surprise for me, as Noah Kagan introduces himself. He comes across exactly as he does in his popular AppSumo emails: funny, down-to-earth with a blend of confidence, and convincing.
You’d find his background fascinating. Noah was the 30th employee at Facebook, and an early marketer at Mint who helped grow its user base during its critical nascent days. Now he runs the popular AppSumosoftware deals newsletter which has built to over 750,000 subscribers.
We’re a small group, with representation from BarkBox to People Magazine, invited by Noah to learn more about his new SumoMe website growth tools, and to learn about his growth insights through his diverse experiences. I’m here in particular to get ideas on how to promote our new TrackBat product, which offers rich analytics on whether people engage or understand your documents.
Noah’s lessons do not disappoint.
1. Optimize your top pages
What people don’t tell you when they say everything is 20/20 in hindsight, is that they also feel pretty dumb. That’s how I felt when Noah explained one of the fastest ways to acquire email addresses is to look at the pages that generate most of your traffic, and optimize those pages to capture email addresses.
5 Email Growth Hacks From Someone Who Amassed A List of 750,000
