If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?
If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.
This inconsistent brand experience is more common as an organization grows, and is often exacerbated as external entities such as freelancers and agencies get thrown into the brand’s content-creation mix…
