1) It’s a long mission
“To infinity… and beyond!” Those are the well-known words of Buzz Lightyear, the lovable astronaut character from Toy Story played by the voice of Tim Allen. Buzz is the eternal optimist. He refuses to recognize he is a toy and his goals are off the charts. He is not just headed off into infinity, which by definition goes on forever, he is going further.
Buzz’s famous catch phrase applies well to content marketing. Why is that? Because, when implemented correctly, content marketing does not stop. Content marketing is not a campaign with a beginning, middle and an end. It is an ongoing effort that lasts forever…
5 crucial lessons Buzz Lightyear can teach us about content marketing
