One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:
- Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015. (Source)
- 96% of B2B companies use video as part of their online marketing strategy. (Source)
- Brands see a 157% increase in organic search engine traffic from videos. (Source)
- Videos increase the likelihood of online purchases by 64%. (Source)
- 70% of marketers say that video creates higher conversion rates than any other type of content. (Source)
Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares…
