In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers.
Content marketing is the art and science, if you will, of creating, publishing, and distributing content — blog posts, photographs, images, videos, or similar — to attract, engage, or retain customers.
What follows are five ideas for how you might use content marketing in January 2015.
1. Create an Infographic
Information graphics are graphical representations of data or information. Within the data visualization context, they are what happens when a statistician bumps into a graphic designer. And people love them.
In fact, many companies in business-to-business sales use infographics (which is the more popular name for an information graphic) to attract potential customers and capture leads. And infographics are very shareable. Consumers will post them to Facebook and Pinterest; journalists and bloggers will republish them; and they can even be released via traditional public relations channels.
In spite of all of this promotional goodness, not too many retailers use them. So here is your chance in January 2015.
Ecommerce marketers can use infographics in at least three ways:
- As how-to guides;
- As product selection guides;
- As entertainment.
First, just about anything that can be written as a how-to article can also be published as a how-to infographic. For example, a savvy ecommerce site could publish an infographic explaining how to return or exchange a product. Or a site that sold men’s clothing might publish an infographic demonstrating how to tie a tie.
