Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.
“When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis, managing director, Imprint, a Sullivan Content Lab.“Recent research from The Content Council and AdAge uncovered several of the biggest marketer challenges with content marketing: the creation of quality/engaging content, lack of time, not enough resources, and demonstrating ROI. Any content firm you enlist needs to help you tackle those challenges head on.”
We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. Find out what these qualities are, and how to identify them as you do your own content marketing company research…
