Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google AdWords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn’t always an easy task, so today we’re going to look at some of the most common reasons why they fail.
1. Lack of Conversion Tracking
What is conversion tracking and why is it important for PPC marketing?Conversion tracking is essentially a means to determine the action taken by a customer to reach the order pager ins some case maybe a contact confirmation or download page. With PPC, you need to set up your campaigns to track the keyword(s) users search for before buying your product or service. Using this information, you can optimize your PPC campaigns to yield a higher return on your investment. Refer to this Google help article for more information on how conversion tracking works…
