What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course.
Charlyn Keating
@CharlynKeating
The Appreneur Summit
The launch is critical. Generating buzz about the app before it hits the app store and in the first few days can really make a difference in your results by giving it fuel in Apple’s search algorithms. Ways to do this: get as many beta testers as possible; use services like PreApps to generate buzz amongst early adopters; reach out to influencers via social media and email; put up a landing page and collect email addresses; and offer an exclusive to an app reviewer in advance of your release date…
