If you’re new to content marketing, there are several steps you can take to ensure that your strategy is flawless. However, it can be overwhelming to look at the wide array of options to you. Should you start with white papers or webinars? When should you send out your first newsletter?
There are a couple of tips you can utilize to get yourself pointed in the right direction starting today. Here are five actionable content marketing steps you can take to begin aiming toward success.
- Define your buyer persona.
Understanding your target audience is critical to creating effective content. Lay out the traits of your buyer persona, who he or she is, and why the person would want your product.
- Find the right tools to gather data.
Many marketing teams now use CRM, or customer relationship management, to help them gather and maintain data on their target audience. Whether you’re interested in leveraging Marketo or Salesforce, find resources to help you better understand your buyers.
- Organize your social media.
Social media can quickly eat up a lot of your marketing time, meaning you need to square it away as soon as possible. Assign an individual to social media tasks, or create a calendar to determine when and how you’ll use your social media profiles. Keep in mind that these are your channels for promoting content.
