Hi [insert name] welcome to our awesomely helpful blog post! ☺
There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive.
However if you’re sending a marketing email to a stranger, these are definitely things you’ll want to avoid.
The following is a revised and updated version of a previously published post, that takes into account new research published by our resident email marketing expert Parry Malm, as well as numerous expert sources, our own research and my own personal experience…
