Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis.
We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products.
This is not a process. You have to have your own process. These are the gadgets I use to survive day-to-day. Also, these are the tools I use. There are plenty of others.
Marketers write
There’s a reason I put this first. If you’re a marketer, you write. Hopefully well.
Sublime Text
I’m a simple guy. I like text files. They’re hard to wreck, open in almost any editor and transfer to all sorts of formats. This is a text editor that happens to let me do other editing too…
