Update: Nearly 100,000 people enjoyed the original 20 email best practices. We decided it was high time to update this guide, so we’ve added 20 more suggestions to help you optimize your email marketing. The tips below are drawn from our customers’ best campaigns as well as our own experience.
When it comes right down to it, email marketing is all about getting the basics right.
Yes, you need to segment your lists and yes, you should upgrade your transactional emails, but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization. The 40 tips below may seem basic, but you’ll find many at the core of the best email marketing campaigns out there. You’ll also notice that many of the examples employ five or more of these tips in a single email. For best results, apply liberally…
