If you have an ecommerce site, you may be struggling with how to implement an effective content strategy. You may have found that product and sales pages don’t easily lend themselves to compelling, share-worthy content. This is why many business owners get stuck: they think a content strategy only works for online publishers; not for ecommerce sites. They know the benefits of having a solid content strategy – increased traffic, organic search rankings, brand awareness, conversion rates, and sales – but don’t know how this works (of even if it can work) on an ecommerce site.
This article will walk you through some strategies for using content to achieve the benefits listed above for an ecommerce website…
