Marketers everywhere are expected to do much more with much less money in the marketing budget. When the coffers are full, anything goes. But when they are empty, marketers must be much wiser with how they spend the budget, to get the maximum effect from what they have.
Streamlining is the process by which marketers employ simpler and faster methods to discover prospects and develop relationships with them through meaningful, customized content designed to convert these leads into customers and brand advocates.
In research conducted by CEB, the best way to attract customers is to simplify the decision-making process by taking out what customers don’t need to know and only leaving the information they do need. Companies who streamlined and simplified their marketing strategies were 86% more likely to make a sale…
