Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings.
Positioning your business on social media is no different than having these type of friendships.
You need to advance your social media marketing to continue to nurture and court the following “friends”;
- Current customers with whom you already have a good relationship
- New customers, or those who have “converted” in some way
- Audience members who have just discovered you
- Future audience members you don’t know exist and who have not “discovered” you yet.
While your content marketing goals should include nurturing the first three “friend” groups, your long-term business growth must focus on the fourth group – the future “friendships” you have not yet made…
4 Ways To Improve Your Social Media Marketing By Making Friends
