Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program.
Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report.
Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process, tool usage and approval process to make their workflow more effective.
However, some of the findings point to areas where marketers can clearly improve. Here are four of those areas:
4 ways to improve your email marketing production process
