According to the Salesforce 2015 State of Marketing report, marketers are changing their digital marketing priorities for 2015. While last year marketers scattered their attention across multiple disciplines, this year marketers are focusing on social and mobile channels.
The report surveyed over 5,000 marketers about their budgets, metrics and strategies for 2015. While revenue growth is still the top metric for success, marketers are shifting attention from traditional metrics like conversion rates to metrics that better reflect customer satisfaction.
We’ve read the report and wanted to share our top four takeaways for 2015.
