With the exponential growth of companies including Dropbox, Instagram, AirBnB, Zynga, Eventbrite and countless others being attributed to growth hacking, it’s no surprise that the term “growth hacker” is appearing ever increasingly in our day-to-day lives.
For those unfamiliar with the term, the goal of growth hacking is to build a self-perpetuating marketing machine that reaches millions of people with little or no marketing budget. Growth hackers are a hybrid breed of engineer and marketer that prioritises tweaking the product for better marketing performance over traditional marketing methods…
4 Ways to Growth Hack Your Business With Marketing Automation
