In his book No B.S. Ruthless Management of People & Profits, business coach and consultant Dan S. Kennedy presents a straightforward assessment of the real relationship between employers and their employees, and dares you to take action. In this edited excerpt, the author discusses why your business just has to be “good enough”—not perfect—in order to succeed.
What I’m about to describe is enormously rewarding and admittedly difficult, but finding the “Good Enough Spot” (GE Spot) is essential if you really want your business to succeed. Here’s how you can use each of your four roles as a business owner to help you figure out how you can be “good enough” to bring in the business.
1. Leadership role.
Your role here is to figure out exactly what your customers value most vs. value least in a relationship with a business like yours. Not what’s important to you. Not what you think should be important to them. Whatis important to them. To figure out what aspects of your business offer opportunity to “wow” your customers and give you some sort of competitive advantage—without undue cost, without the paralysis of perfectionism. To be able to communicate this clearly to others.
You must arrive at a comprehensive understanding of the “Good Enough Spot” in every aspect of your business. This is how you finally quantify what so few business owners can ever quantify. How you clear away the fog of uncertainty, confusion and vague ideas from your own thinking, your employees’, your suppliers’ and your customers’. Having a clear and definitive “Good Enough Spot” for every aspect of your business is the most empowering management breakthrough possible. It’s up to you to locate your GE-Spots and assemble them into a list of specifics that supports the overall positioning of your business.
