Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics, and techniques and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all and good, but with the plethora of businesses adopting inbound marketing, it’s never been harder to drive leads online. There is a silver lining, however. Inbound marketing can be augmented with acceleration driving technology and tactics.
There are basically two ways a marketer can increase lead acceleration via inbound marketing and sales. The first is by minimizing barriers to consumption. That essentially just means you make it as easy as possible for someone to consume the strategic content you’ve created. The second way is by increasing the number of opportunities your content has to convert or nurture a consumer through promotion channels (paid, earned or owned)…
